Even before venturing through the printing machines at my grandfather's company, I would spend entire afternoons in my father’s office, sitting and drawing on an old planner. I created the most imaginative silhouettes of racing cars, inventing names and dividing them into imaginary car manufacturers, each with its own style and identity. That planner may be lost forever, but I still remember my favorite one, which I had named Astra. Back then, I had no idea what branding was, but perhaps, without realizing it, a seed was already starting to grow.