Raffles Rebranding

Raffles Milano embarked on a journey to explore new communication strategies, with the aim of strengthening its competitiveness by organizing its platforms and educational offerings in a clearer and more engaging way. The goal was to demonstrate the value of the school through the talent of its students, the true protagonists of the project.

The entire brand exploration process was centered around placing people first, giving space to students and their ideas. Raffles aims to be a gamechanger in education, with a young and innovative spirit, highlighting the benefits of transdisciplinarity and cultural diversity among its students. (Some images used were taken from the web and employed purely for illustrative and contextual purposes).